Axe Chocolate Effect on India Online

November 11th, 2008 Posted in Internet Campaigns

The awesome Axe Chocolate TVC ,which was banned by the IB ministry due to sexual innuendos ,then later restarted with some changes ,was on major horizontal sites today .

The rendition on MSN home page has synchronised banner on the OTP property ,where the Axe chocolate man ,walks from one banner to the other ,in the process making the entire page chocolaty.

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The one on Yahoo home page is even better ,where even the logo and headlines change.

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This entry was posted on Tuesday, November 11th, 2008 at 12:09 pm and is filed under Internet Campaigns. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Axe Chocolate Effect on India Online”

  1. George Says:

    December 31st, 2008 at 5:06 am

    i agreee the Y! one was far superior - also the site offers 3 times more visitors than the microsoft baby .



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