Cannes Lions 2008 winning Virals

August 7th, 2008 Posted in Viral

“Whooper Freakout ” created by created by Crispin Porter & Bogusky, Miami for Burger King won gold in the cyber category .To coincide wit the 50th anniversary of the whooper burger king did a social experiment by removing whooper from the menu .The campaign explores the emotional attachment people hold towards the product .In Dec 2007 www.whooperfreakout.com was rolled out.

T.A.G. & McCann won the grand prix in the film category for MS Halo 3 Believe campaign ,which included four spots ,where real actors play role of surviving war veterans and speak with reverence about the Master Chief.The Halo 3 web site serves as a virtual museum.

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