beyondCTR

Download YouTube Video for a charge

Google is exploring various opportunities to monetise its properties ,like Orkut smart ads ,now for a charge ,one can download a youtube video and pay for it using Google Checkout.

Here are are the details.

End of SEO as we know it ?

SEO (Search Engine Optimisation) ,which is comprises off all the techniques used to get your website listed on the first few results on the SERPs(search engine result pages) for the relevant keywords ,is it about to witness a complete makeover and is relevance/usefulness going to be the top most priority?

As with the introduction with Google Search Wiki (appears when you are signed ,into your google account ) ,user can simply delete or change the position of the search listing depending on how useful the listing is .Also there is nothing stopping Google from using these insights and applying them to the regular SERPs. Obviously it will take time to catch on ,but something SEO companies should watch closely.Case in point ,"seo india" :

Poof it goes  :

Reliance(RBEL) to launch online ad market place Kyphy

Relience Big Enetratainemnt with proerties like Zapak.com ,BigAdda.com etc. is in the process of launching  online ad market place ,this follows a global trend where instead of depending on third party ad networks for revenues ,media houses/site owners are creating their own networks.

In this is case it is an automated advertising exchange for buying and selling inventory ,bit of Right Media like model.

Ghajini Internet only promotion !?

After interesting experiments in the west of by artist of internet only promotion for promotion and even distribution of their production ,prominent one being the one by Radio Head ,where they released their album on their site ,for download by the fans ,where they were free to pick a price for it.

SmashHits reports ,that Amir Khan ,plans to do a internet only promotion for his forthcoming release Ghajini  .I am sure TV channels will watch this closely ,as this is a big chunk of their revenue.

I guess Amir Khan was encouraged by "Jane Tu Ya Jane Na" success ,the rich media stuff on msn ,where Imran ,was walking and knocking on the screen  and other stuff on his blog like asking question about the additional song.

Indians Search Very Less

According to a recent comScore report, Indians search 53 times per searcher ,while the world average is 93.

Even with 2 bn searches in June ,India forms less than 2 % of the worlds search queries. This market is clearly lead by Google with 81% of the searches ,Rediff is a distant fifth with 1.5 % of the searches.

Guruji ,Asklaila and other local brands. ,don’t even figure in this report !

Size of Online Banners advertising Rs.350 mn & SEM $ 225 mn:IAMAI

The IAMAI-IMRB report on online banner advertising the market would grow to reach Rs. 350 mn in 088-09 ,from Rs. 235 mn in 07-08 .

The share of BFSI ,Online Industry and IT and Telecom players is being pegged at 26% ,23% and 13 % respectively in 08-09.The other major categories are FMCG ,Consumer Durables and auto.Education category is stated to show the fastest growth from 4% to 7%.

The report also states that the online banner ad spend is $ 1.20 ,which is $ 188 in U.K. and $143 for U.S. The report also reveals that 70% of the users clicked on these ads but what is concerning is that 65 % of the users said that the online ad was less likely to make them purchase.47% of the users also said that they feel online ads have misleading information .I think the above is an alarming situation and steps need to be taken soon to counter these negative attitudes. Get the complete report here.

Another by IAMAI-IMRB on SEM (search engine marketing) :

• SEM industry in India is pegged at $ 112.5 (07-08) out of which 2/3 is from international advertises with global presence. This is set to increase by 100 % by 09-10 to $ 250 mn .
• International advertisers from South East Asia ,U.S. ,Spain,U.K. and middle east form a large chunk of advertisers base for India.

Get the complete report here.

The IPL Web Sites

After the huge buzz on player auction.Most of the teams are putting their marketing plans in place ,these also include the websites.Following are the various website Delhi Daredevils is out with DelhiDareDevils.com developed by Arc World Wide ,plans to become a social networking site for the fans.

Sharukh Khan’s Kolkatta team has come with the BCB Webwise developed Kolkataknightriders.com ,Vijay Mallya’s Bangalore with Royalchallengers.com and Chennai with Chennaisuperkings.com .Though all the sites as if now are a work in progress I found Chennaisuperkings.com best of the lot as its not heavy(not flash based) and has some good creatives with MSD as a Gladiator.

Reliance Entertainment plans new channels and websites in a BIG way

Reliance Entertainment plans to launch two separate companies Big Tv News and Big Tv Entertainment.to set up around 20 channels and 8 websites including Jobs and Classified portal.

The company already owns gaming portal Zapak ,social networking site BigAdda and online movie download and rental site BigFlicks.

Expedia in India

After setting up the Indian office in 2007 ,Expedia has officially launched www.expedia.co.in.

At the moment Expedia will target consumers looking to travel abroad (OBT) ,has hotel and package booking on the site presently and soon will have flight and car booking facility as well.

This adds another player to the already crowded online travel sector in India ,which is set to reach $2bn in 2008.

Web 2.0 startups together have 15 lakh users:IDC India

All the Web 2.o startups like minglebox,sirfdosti,bigadda and fropper have 15 lakh users together ,if overlaps are eliminated ,according to study by IDC India.

I am really interested to know the active users on these sites out of the15 lakh.