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Archive for the ‘Social Media Marketing’ Category:

Google’s Orkut monetisation plan in India

October 31st, 2008 1 Comment   Posted in Social Media Marketing

Google plans to monetise Orkut by placing targeted ads on community page and users profile page.The targeting can be done on basis of age ,gender ,city and user interest(this is something unique with a social networking site)

According to Comscore Orkut is the leading social networking site followed by Facebook and BigAdda.


Preeti Technani of NIIT

September 16th, 2008 No Comments   Posted in Social Media Marketing

Preeti Technani the avatar created by by NIIT(about 2 years back) ,in order to create a persona who is accessible and informative  ,made her Orkut debut recently (as to why they waited so long ,beats  me).

For the last two years she’s’ been witting carrier guidance columns on leading newspapers and magazines and receives about 2000 career related queries in a month.

This is a great channel which NIIT can leverage online ,if they nurture it well.Interactive Avenues ,the digital agency handling this plans to add her profile on facebook and promote the blog through SEM etc.in the near future