BJP with bjp.org and lkadvani.in ,both sites are based on open source Joomla and have the content reasonably well organised .L.K. Advani ,I belive is the new poster boy for Google as his campaign for PM ,are putting crores in  the Google Adwords program and is hard miss on both Google SERPs and specially on the Google content network.

Congress with congress.org.in ,has its top three leaders on the home page ,the information is cluttered but still the navigation links guide to what one is looking for.

CPIM with cpim.org is probably the reflection of the times the party is in ,I could see Front Page tags on the page source ! ,there is lot of text and site is difficult to navigate.

Loksatta part has gone one step ahead and launched an Orku app . They have discussion board and gallery but curiously is filled with advertisement ,which makes you wonder on the objective of the app.

Its hard to tell wether the above would help the parties to to garner the votes but BJP ,I think has got it right as far the online campaign is concerned with their IT vision on the home page , Advani’s blog  and as far as the media planning is concerned.

Though I, thought the internet audience was not the right TA for the worlds lowest price car ,but got a interesting different view point from a planning guy on the Hyundai account ,that net as a medium was used to position it as a technically advance and a modern car .What say you ?

Their site ,follows the same approach that Nano does to keep it low cost as it is based on open source Joomla ,has link to the Tata Nano community on facebook ,orkut and just to round it up a Nano game on Zapak.

Some screen grabs (quality is not great ,but you’ll get the drift….).

Just did some tooling around and added plugin for synchronising word press with twitter.Tried out Gigaom’s solution first ,could not get it to work .Then  used Alex King’s “Twitter Tools” ,worked like a charm ,the subsequent post says it all….

Here are are the details.

Even looking at these summary reports ,was a revelation  as most of the of the traffic for some campaigns was from these search partners with the conversion rate being very low .The predicament is that there is no detailing of these search partners and a campaign with only search partners is not allowed ,to optimise it separately.

Hope Google is out with a solution for this soon as I recall they indent not to do any evil