Google taking advertisers for a ride with Search Partners in India
January 19th, 2009 Posted in Internet Campaigns
Advertising on Google search through the AdWords ,you can opt to be present on Google Search partners ,which till recently ,one did not know what was the distinct share of Google and their search partners .Now the summary report is available ,but not a detailed report through the report centre.
Even looking at these summary reports ,was a revelation as most of the of the traffic for some campaigns was from these search partners with the conversion rate being very low .The predicament is that there is no detailing of these search partners and a campaign with only search partners is not allowed ,to optimise it separately.
Hope Google is out with a solution for this soon as I recall they indent not to do any evil 
