beyondCTR

Inspired probably ,by the Obama’s presidential campaign on the net most of of the political parties have launched/relaunched their websites .

BJP with bjp.org and lkadvani.in ,both sites are based on open source Joomla and have the content reasonably well organised .L.K. Advani ,I belive is the new poster boy for Google as his campaign for PM ,are putting crores in  the Google Adwords program and is hard miss on both Google SERPs and specially on the Google content network.

Congress with congress.org.in ,has its top three leaders on the home page ,the information is cluttered but still the navigation links guide to what one is looking for.

CPIM with cpim.org is probably the reflection of the times the party is in ,I could see Front Page tags on the page source ! ,there is lot of text and site is difficult to navigate.

Loksatta part has gone one step ahead and launched an Orku app . They have discussion board and gallery but curiously is filled with advertisement ,which makes you wonder on the objective of the app.

Its hard to tell wether the above would help the parties to to garner the votes but BJP ,I think has got it right as far the online campaign is concerned with their IT vision on the home page , Advani’s blog  and as far as the media planning is concerned.