New Media Nos. from India
July 6th, 2008 Posted in Web Sites
According to comScore internet users in India are 28.4 mn in April 2008 ,which is 27% growth YOY.This is to be noted that comScore figures do not include access from public places like cyber cafes and mobile devices.
ZenithOptemidia pegs the Internet Advertising to be at 460 cr at the end of 2008 which is a 30% YOY.They divide the pie as follows 56% display ,24 % classified and 20 % search ,the search figures do not look right as the world average is around 45% .
Business Standard report predicts that the Mobile advertising will grow to 500 cr in the next five years from the current level of 40 cr ,if the telecom operators provide net access at lower rates.
