Google taking advertisers for a ride with Search Partners in India
Advertising on Google search through the AdWords ,you can opt to be present on Google Search partners ,which till recently ,one did not know what was the distinct share of Google and their search partners .Now the summary report is available ,but not a detailed report through the report centre.
Even looking at these summary reports ,was a revelation as most of the of the traffic for some campaigns was from these search partners with the conversion rate being very low .The predicament is that there is no detailing of these search partners and a campaign with only search partners is not allowed ,to optimise it separately.
Hope Google is out with a solution for this soon as I recall they indent not to do any evil 
AdultDost.com from Tata Sky
AdultDost.com is an interesting viral developed by Media2Win for their active darshan feature .Confused go figure !
In terms of end the end result ,selling more DTH sets ,it does little ,but never the less a "hat ke" attempt .
OkTaTaByeBye.com launches Ghajini aka Gajodhar Viral
OkTaTaByeBye.com the travel community web site of MakeMyTrip.com launches Gajodhar based on Ghajini’s story that Amir Khan’s character forget every thing and therefore gets it tattooed all over.
This is a good one ,from the WebChutney stable .Enjoy !
End of SEO as we know it ?
SEO (Search Engine Optimisation) ,which is comprises off all the techniques used to get your website listed on the first few results on the SERPs(search engine result pages) for the relevant keywords ,is it about to witness a complete makeover and is relevance/usefulness going to be the top most priority?
As with the introduction with Google Search Wiki (appears when you are signed ,into your google account ) ,user can simply delete or change the position of the search listing depending on how useful the listing is .Also there is nothing stopping Google from using these insights and applying them to the regular SERPs. Obviously it will take time to catch on ,but something SEO companies should watch closely.Case in point ,"seo india" :
Poof it goes :
Axe Chocolate Effect on India Online
The awesome Axe Chocolate TVC ,which was banned by the IB ministry due to sexual innuendos ,then later restarted with some changes ,was on major horizontal sites today .
The rendition on MSN home page has synchronised banner on the OTP property ,where the Axe chocolate man ,walks from one banner to the other ,in the process making the entire page chocolaty.
The one on Yahoo home page is even better ,where even the logo and headlines change.
Reliance(RBEL) to launch online ad market place Kyphy
Relience Big Enetratainemnt with proerties like Zapak.com ,BigAdda.com etc. is in the process of launching online ad market place ,this follows a global trend where instead of depending on third party ad networks for revenues ,media houses/site owners are creating their own networks.
In this is case it is an automated advertising exchange for buying and selling inventory ,bit of Right Media like model.
Zara Hatke Online Campaigns in India
Measurability is the greatest strength of online marketing but measurability is also the biggest obstacle ,why marketers are averse of using online in place TV and print , as traditional online measures like CTR , do not do justice to the kind of interaction,involvement and thus impact on the user.
Following campaigns are case in point :
“Miley Jab Hum Tum” : For launch of this new show on star ,Rediff logout had 640X480 banners ,the first frame with one of the protagonist from the show with his character described and on clicking ,one could play a game in line of his character.
Virgin Mobile :For their popular TVC ,involving a nurse had this Over the page (OTP) position on MSN home page.
Another OTP ,this time for Tata-Sky.
Google’s Orkut monetisation plan in India
Google plans to monetise Orkut by placing targeted ads on community page and users profile page.The targeting can be done on basis of age ,gender ,city and user interest(this is something unique with a social networking site)
According to Comscore Orkut is the leading social networking site followed by Facebook and BigAdda.
Wario Land :Shake it on YouTube
This is one cool promotion of Wario Land :The shake dimension ,the game on Wii.
The you tube video is synchronised with the page effects .Check it out http://www.youtube.com/experiencewii
Preeti Technani of NIIT
Preeti Technani the avatar created by by NIIT(about 2 years back) ,in order to create a persona who is accessible and informative ,made her Orkut debut recently (as to why they waited so long ,beats me).
For the last two years she’s’ been witting carrier guidance columns on leading newspapers and magazines and receives about 2000 career related queries in a month.
This is a great channel which NIIT can leverage online ,if they nurture it well.Interactive Avenues ,the digital agency handling this plans to add her profile on facebook and promote the blog through SEM etc.in the near future
