Preeti Technani of NIIT

September 16th, 2008 Posted in Social Media Marketing

Preeti Technani the avatar created by by NIIT(about 2 years back) ,in order to create a persona who is accessible and informativeĀ  ,made her Orkut debut recently (as to why they waited so long ,beatsĀ  me).

For the last two years she’s’ been witting carrier guidance columns on leading newspapers and magazines and receives about 2000 career related queries in a month.

This is a great channel which NIIT can leverage online ,if they nurture it well.Interactive Avenues ,the digital agency handling this plans to add her profile on facebook and promote the blog through SEM etc.in the near future

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