beyondCTR

Relience Big Enetratainemnt with proerties like Zapak.com ,BigAdda.com etc. is in the process of launching  online ad market place ,this follows a global trend where instead of depending on third party ad networks for revenues ,media houses/site owners are creating their own networks.

In this is case it is an automated advertising exchange for buying and selling inventory ,bit of Right Media like model.