beyondCTR

It was very heartening to see online as an integral part of the the Tata Nano launch ,with their count to the launch ads running almost on all the major horizontals in India .Like this rollover on Yahoo :

Though I, thought the internet audience was not the right TA for the worlds lowest price car ,but got a interesting different view point from a planning guy on the Hyundai account ,that net as a medium was used to position it as a technically advance and a modern car .What say you ?

Their site ,follows the same approach that Nano does to keep it low cost as it is based on open source Joomla ,has link to the Tata Nano community on facebook ,orkut and just to round it up a Nano game on Zapak.