Zara Hatke Online Campaigns in India

November 1st, 2008 Posted in Internet Campaigns, Viral

Measurability is the greatest strength of online marketing but measurability is also the biggest obstacle ,why marketers are averse of using online in place TV and print , as traditional online measures like CTR , do not do justice to the kind of interaction,involvement and thus impact on the user.

Following campaigns are case in point :

“Miley Jab Hum Tum” : For launch of this new show on star ,Rediff logout had 640X480 banners ,the first frame with one of the protagonist from the show with his character described and on clicking ,one could play a game in line of his character.

mjht-1

mjht-2

Virgin Mobile :For their popular TVC ,involving a nurse had this Over the page (OTP) position on MSN home page.

virgin

Another OTP ,this time for Tata-Sky.

tata-sky

This entry was posted on Saturday, November 1st, 2008 at 1:06 pm and is filed under Internet Campaigns, Viral. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Zara Hatke Online Campaigns in India”

  1. Aarrushi Says:

    February 27th, 2009 at 12:12 pm

    Hi!
    Everyone must know that mile jab hum tum tum is a must show to watch.
    enjjoyyeee
    keep watching



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